I have long been a fan of Longines watches. Longines are impeccably made and stylish timepieces. Longines watches are affordable Swiss watches for the average consumer, but being affordable doesn't mean you have to forgo quality.
Longines have been making quality watches since 1832. In 1912 Longines made history in the world of sports by introducing the concept of an electric wire, which at the start and finish of a race, activated and stopped a timing mechanism. This innovation in timekeeping by Longines has ensured that Longines have been appointed official timekeepers at many of the world's top sporting events. Longines sports watches reflect this sporting history. But Longines also make many elegant watches for both men and women; I think Longines watches for women are especially beautiful. The current collection of Longines watches reflect this.
The DolceVita collection by Longines is simple and elegant in design. The face is rectangular with simple hour markers. The DolceVita dial comes in black, white or pink mother of pearl. The case comes in stainless steel, although you can buy a gold case set with 32 Top Wesselton diamonds (0.32 carat) - this comes with matching gold bracelet. Stainless steel versions can also be bought with inlaid diamonds and come with either stainless steel bracelets or white or black lacquered leather strap. Some versions of the Longines DolceVita can be worn by men, but it is as an elegant ladies watch that the Longines DolceVita truly comes into its own.
Longines claim that the Evidenza is invocative of the 1920s. I feel there is some justification in this as the facia of the watch does seem to be old fashioned - but not out-of-date. The tonneau shape of the case goes back to a Longines model dating from 1911; the tonneau shape being an oval with flattened ends. The Longines Evidenza is suitable for both men and women. The casing is stainless steel although there is a ladies gold version set 44, 0.22 carat, diamonds. The Longines Evidenza comes with either a quartz or self-winding movement. My favourite Evidenza is the one that comes in a stainless steel case with dark brown alligator strap, enhanced by 12 blue painted Arabic numerals. This model also features a moon-phase display with a 31-day calendar at 6 o'clock as well as day of the week and month apertures at 12 o'clock - a very nice watch.
The Longines BelleArti is a truly elegant ladies watch. I am fortunate enough to have been able to buy my wife a Longines BelleArti watch for her birthday. The BelleArti range are simple and understated, evoking memories of the Art Deco movement of the 1920s.
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