Though the British royal family is not known as tight, the royals are justly admired for their sophistication, knowledge of gemstones and their desire squeeze full value from every, er, pound. Yet historically diamond is not been the gem of choice; aside from Diana, Princess Anne received a sapphire and Andrew gave Fergie a ruby. Do their Royal Highnesses know something we don't?
Could it be the hype? Diamonds are touted as the "traditional" engagement stone but, whose tradition? The fact is that it all began in 1939 when Harry Openheimer the president of the De Beers cartel visited New York to meet with Gerold M. Lauck the president of N.W. Ayer, a leading advertising agency.
The value of diamond sales had declined 50% by the end of World War I and Openheimer was determined to do something about it, Lauck's suggestion; manufacture a tradition. So successful was the campaign that in 1967 De Beers hired J. Walter Thompson to create a similar "tradition" in Japan, a country with absolutely no history of diamond giving. As a result, today over 90% of all Japanese women receive a diamond engagement ring.
Perhaps it's the fact that diamond, the gem that is promoted as the ultimate symbol of beauty and rarity is not really rare at all. The fact is that world production has risen in a steady curve since 1900. Do you know a woman over the age of thirty who does not own at least one diamond?
With a world production of diamonds topping a hundred million carats a year, do you feel like your special relationship requires a more unique symbol? What are the options? Well beauty is important but durability is as well. That ring that she slips on her finger worn daily will take more abuse for more years than Daffy Duck ever gave Elmer Fudd. Luckily gemstones are one of the hardest and most durable objects on earth.
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Orignal From: Though the British royal family is not known
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